The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution - Bart J. Bronnenberg, Vijay Mahajan, Wilfried R. Vanhonacker, 2000
Advanced Econometric Marketing Models by Erasmus Research Institute of Management (ERIM) - Issuu
1: Share Elasticities for MCI and MNL Models | Download Scientific Diagram
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1: Share Elasticities for MCI and MNL Models | Download Scientific Diagram
Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy - Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin, 2001