Nike's NCAA March Madness Brand Sponsorships Decline for 2016 – WWD
A Popular Player at LSU, Which Is Sponsored by Nike, Has Her Own Shoe Deal With Puma - WSJ
These 10 companies are the NBA's biggest sponsors and advertisers - Interbasket
NBA sponsorship revenue climbs 12.5% to US$1.64bn for 2021/22, says study - SportsPro
NBA jersey sponsors: List of teams, uniform patches - Sports Illustrated
Derrick Rose's Adidas Contract: Breaking Down the Strange Deal - Sports Illustrated
The Ideal Jersey Sponsors for Every Single NBA Team
Nike to replace adidas as NBA kit sponsor in exclusive eight-year deal | Daily Mail Online
NBA extends Adidas global partnership - SportsPro
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
NBA jersey sponsors and why some are a perfect fit for their city
The Best NBA Players For Every Basketball Shoes Brand - Fadeaway World
Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano
The Power of Partnerships - Nike & Michael Jordan Case Study
The Ideal Jersey Sponsors for Every Single NBA Team
Commissioner Adam Silver says NBA jerseys to have sponsor logos in near future - ESPN
Adidas will not renew its contract with the NBA after 2016-17 season – SportsLogos.Net News
Adidas NBA sponsorship will end after multi-million dollar 11-year deal not renewed - CityAM
Kevin Durant Becomes 3rd NBA Player To Sign Lifetime Deal With Nike
Atlanta Hawks And Adidas Launch Multi-Year Partnership - Ministry of Sport
Nike Looks to the NBA for Salvation | The Motley Fool
Adidas signs multiyear global partnership extension with NBA | SportsMint Media
It's official: NBA approves jersey sponsorships beginning in 2017-18 - CBSSports.com
LeBron James covered Adidas logo while playing in Drew League, just like Michael Jordan did | Marca
Nike deal only part of NBA licensing story - New York Business Journal
